Running an ecommerce business has plenty of advantages over other types of companies. You can do it from anywhere with an internet connection. You don’t have the overhead of maintaining a storefront, and you don’t need to fret over the ideal location of said storefront. But that doesn’t mean it comes without its own distinct set of challenges.
The ecommerce landscape is constantly changing. There are always new channels to reach customers, and SMB merchants can get lost in the shuffle of big marketplace companies at war with one another, like we’re currently seeing with Walmart and Amazon.
https://smallbiztrends.com/2017/10/future-proof-an-ecommerce-business.html
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