Abu Dhabi Islamic Bank Partners with IBM to Launch Innovative Digital Studio

ABU DHABI, UNITED ARAB EMIRATES and ARMONK, NY - 16 Dec 2015: Abu Dhabi Islamic Bank (ADIB) today announced that it will fundamentally transform how it interacts and provides services to customers by building a new Digital Studio with consulting services from IBM (NYSE: IBM). The new design studio builds on the bank’s efforts to innovate and digitize its products and services to enhance customer experience.  The project also includes new IBM MobileFirst for iOS banking apps supported by IBM Cloud that empower the bank’s financial advisors to deliver a more dynamic, engaging customer experience. The studio will be the first of its kind in the region.

The rise of FinTechs -- smaller, non-traditional firms using technology in the financial services industry -- and digitally-empowered customers are triggering an upheaval in how banks reassess their customer experience and customer retention. This is especially true for traditional banks as they fight to improve the cost of customer acquisition and improve their own agility in responding to the market with new products in less time.

http://www-03.ibm.com/press/us/en/pressrelease/48498.wss