Fraudsters are set to hit online advertisers hard this year, costing them $7.2 billion globally as a result of phony web traffic generated by bots, new research has found.
The report, by the Association of National Advertisers (ANA) and White Ops, found that the industry is still struggling to get to grips with this costly type of scam.
Phony web traffic to cost advertisers $7.2 billion in 2016
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