Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the same year, mobile and wireless device traffic will likely exceed wired traffic. Currently, 1.91 billion people on earth have smartphones.
Every small business can earn a profitable return using mobile marketing tactics, but they may not be able to use every mobile tactic at first. Companies need the right mobile foundation to launch a productive mobile marketing campaign.
Does Mobile Marketing Produce Measurable ROI for Small Business?
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