Ad blockers are every online publisher’s worst nightmare. While Web and mobile users may dislike seeing ads on their favorite sites, they should also remember the value they are receiving as a result.
After all, advertising is what pays for much of the free content online. And as the number of people using various ad blockers continues to increase, the challenges increase for publishers trying to provide that content.
Controversial Ad Blockers: Ask Customers to Just Say No to Them?
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