More and more, business applications are using data science to automatically provide intelligence and insight in real-time to users, especially when it comes to customer engagement. But most of these systems typically are created with larger enterprises in mind. Still, small and midsize businesses have as much to gain as anyone from timely insights being delivered to improve sales effectiveness.
Chad Kutting, General Manager of SalesforceIQ CRM, Salesforce.com’s targeted solution for SMBs, discusses how relationship intelligence can help create more efficient relationship building opportunities for small businesses. He also shares how more intelligence and automated data entry improves CRM adoption, and finally provides real incentives for salespeople to use CRM.
Chad Kutting of SalesforceIQ CRM: Using Data Science to Bring Relationship Intelligence to SMBs
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