Mobile marketing is much more than optimizing emails to look good on smartphones. The kind of data consumers provide just by using their mobile phones in the normal course of their lives can provide valuable context and lead to ways to create more valuable relationships with them.
Sameer Patel, CEO of Kahuna, makers of a mobile marketing/communications platform, shares how modern mobile marketing platforms can ingest signals coming from consumer devices and turn them into opportunities to engage them in a more personalized way in order optimize conversion opportunities – and extend customer relationships. He also shares how turning perishable inventories (goods, services, time, distance, etc) into timely offers can maximize profit margins, and why cross-channel communication goes beyond multichannel to increase the likelihood of meaningful engagement with today’s more sophisticated consumers.
Sameer Patel of Kahuna: Modern Mobile Marketing Provides Realtime Link between Insights and Interaction
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