MUNICH and ATLANTA - 19 Oct 2016: Together with BurdaForward and launch partner GlaxoSmithKline (GSK), The Weather Company, an IBM Business (NYSE: IBM), has launched its industry-leading WEATHERfx marketing platform for the first time in Germany. The WEATHERfx automated platform helps marketers leverage weather data to better target their advertising. WEATHERfx by The Weather Company simplifies weather data into actionable insights for customers, allowing brands to tap into the power of real-time big data weather analytics.
IBM News room - 2016-10-19 The Weather Company Launches its Signature WEATHERfx Ad-targeting Platform in Germany with BurdaForward - United States
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