Starbucks Demonstrates Influencer Marketing with YouTube Star Coffee Taste Test

As social media continues to infiltrate virtually every aspect of daily life, global brands are bending over backwards to gain easy publicity by converting the web’s biggest influencers into de facto representatives — and no one is doing that better than Starbucks (NASDAQ:SBUX).

Last week, the global coffee giant turned heads by bringing in two of YouTube’s biggest stars to engage in a deceptively organic-looking coffee taste challenge.

Starbucks Demonstrates Influencer Marketing with YouTube Star Coffee Taste Test