Published on Feb 28, 2013
Listen to Diego Sgorbati, Chief Marketing Officer at Ducati, discusses the power of harnessing data to improve customer relationships. By personalizing each communication, marketers are creating delightful, surprising and compelling consumer experiences. The interview was a part of IBM's CMO+CIO Leadership Exchange, held in Paris in October 2012.
Video (1:30).
Smarter Marketing: Delivering a delightful customer experience - YouTube
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