Published on Feb 28, 2013
Hear Carlos Velázquez, Senior Managing Director in Marketing at Roca, discusses the new ways companies are using data, social media, and technology to radically reform their approach to customer relationship management—and it starts by defining the core values of your company. The interview was a part of IBM's CMO+CIO Leadership Exchange, held in Paris in October 2012.
Video (1:17).
Smarter Marketing: It is a company journey - YouTube
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