Dell today has released findings from a new back to school survey that reveals insights about how families communicate and make purchasing decisions around this key technology buying season. The study, conducted by Harris Poll on behalf of Dell, surveyed more than 1,000 respondents from across the country, including 506 students aged 16-19 who are attending or planning to attend a 2–4 year college. 505 of the respondents were parents of this type of student.
The study supports that mobile devices, such as tablets, are bridging the distance between students and parents with anytime, anywhere connectivity. This flexibility is also inspiring students to carry ideas outside of the classroom and apply them to their real-world passions and pursuits.
The Dell Back to School Survey Reveals Key Family Trends and Technology Buying Habits | Dell
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