Reputation Playbook: The Confused Executive's Guide to the Online World

In The Reputation Playbook, Jennifer Janson, reputation management specialist, believes that business owners and upper-level management have squandered opportunities when it comes to social media. Many owners don’t engage in social media either because they haven’t bought into the idea or lack the time. Those owners who do engage in social media often don’t use it effectively or use minimal resources (aka interns) to manage their online reputation.

Janson believes that business owners can and should do more.

Reputation Playbook: The Confused Executive's Guide to the Online World