A new Google mobile search feature may end up benefiting physical stores much more than ecommerce retailers. The feature seems to support a rising trend in which consumers are actually researching products online first only to later buy them at a physical location.
Google has introduced a 360-degree product view on its Google Shopping results on mobile searches. The new feature means customers can now get a more complete 360 degree view of products before traveling to the store just by searching for it on their smartphone and tablet. The company detailed the new feature recently on its Official Google Blog.
Google Mobile Search Gives 360 Degree Product View, Places to Buy
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