How to Pick the Best Email Marketing Service for Your Small Business

If you don’t have a good email marketing program, you don’t have a good marketing program — period. A 2013 report from Custora, a New York City-based marketing analytics firm, showed that 7.5 percent of all gained customers are coming from email marketing, which is better than either Facebook or Twitter, and represents a 4X growth since 2009. That growth is only going to continue.

However, in order to have a great email marketing program, you need to have the right email marketing service in your arsenal. This choice isn’t as easy to make as it may seem. There are dozens of options, and only by evaluating your business’ needs and direction will you know which one is best for your startup. Here’s how to do this:

How to Pick the Best Email Marketing Service for Your Small Business