Armonk, NY - 02 Dec 2014: IBM (NYSE: IBM) today reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.
IBM News room - 2014-12-02 Cyber Monday Caps Record Five-Day “Cyber Week” Driven by Mobile Shopping, According to IBM Digital Analytics Benchmark - United States
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