Shine a Light on Dark Social Traffic Hiding in the Shadows

Online marketers tend to overlook dark social traffic. It’s a category of social sharing that escapes their attention because web analytics and social media measurement systems can’t track it.

Marketers need to work outside these systems to generate dark social insights. If they do, they can improve a wide range of strategies in areas including social media, content marketing, audience planning and customer acquisition. So we asked Luis Aguilar, Senior Manager, Business Development, RadiumOne to share his insight on this important topic.

Shine a Light on Dark Social Traffic Hiding in the Shadows