Finding new readers to subscribe to your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember that keeping those subscribers happy and keeping them subscribed is your next big step. Unfortunately, unsubscribing is something you’re also going to have to deal with as a marketer, so it’s important to know how to optimize the unsubscribe process so that you’re learning something about your audience and can reduce your number of unsubscribes in the future.
Below is a list of 10 different ways that you can optimize your unsubscribe process to help your company make changes:
10 Steps for Handling Unsubscribes
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