There have never been more options for small businesses looking to use marketing automation services. They are more affordable and easier to use than ever before. And the services these systems provide are more important than ever as catching and keeping the attention of today’s customer is more challenging than ever before.
Adrienne Weissman, CMO of software review platform G2 Crowd, discusses the results of the new marketing automation grid the company recently released. Particularly she focuses on what areas of marketing automation are most important to small businesses, how they score vendors, and which vendors came out on top.
Adrienne Weissman Talks Marketing Automation for Small Business
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