With the constant increase in ecommerce trends, more small businesses are experimenting with online selling. But cart abandonment continues to be a big issue. If you want to know how sales on your ecommerce site can be improved (and who doesn’t), consider this. The experts at InFlow created video site reviews using four retail brands and point out what they did well and not so well from a conversion optimization standpoint.
The 12 minute videos are detailed and in-depth. Each looks at the four basic categories associated with an ecommerce site; orientation, navigation, destination and action pages. The reviewers look at each webpage through the eyes of a customer and praise and critique what they find. Hopefully, you’ll be able to use some of the ideas the reviewers highlight as inspiration when optimizing your own ecommerce site for sales.
Top Converting Ecommerce Businesses And How They Do It
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