Social Media Advertising vs. Traditional PPC

Advertising on the internet is a wonderful way to reach an audience that you would not have otherwise. Paid search and social media ads have come along way over the years and are now great tools to have in your overall search marketing efforts. While some people think of them as opposites or competitors, this isn’t true. They are separate entities that do different things and should be treated as such. So, which one is better and which one should you use? Find out.



Social Media Advertising vs. Traditional PPC