IBM News Release:
Armonk, N.Y. - 17 Mar 2014: According to a new IBM (NYSE: IBM) study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.
IBM News room - 2014-03-17 IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success - United States
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