Once you’ve invested in driving traffic to your landing pages, you have to close the deal as many times as possible. This is the basic premise of conversion rate optimization: Finding the right formula to entice as many people as possible to take your desired action.
In our recent analysis of thousands of Google AdWords accounts with a combined $3 billion in annual spend, we discovered that some advertisers are doing this far better than others, on a consistent basis. These super-converters aren’t a tiny minority, either. We found that the top converting 10% of AdWords advertisers regularly outperform the average conversion rates for their respective industries by 3 to 5 times.
5 Ways Top Marketers Kick Your Butt in Conversion Rate Optimization
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