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Wednesday, May 28, 2014

5 Ways Top Marketers Kick Your Butt in Conversion Rate Optimization

Once you’ve invested in driving traffic to your landing pages, you have to close the deal as many times as possible. This is the basic premise of conversion rate optimization: Finding the right formula to entice as many people as possible to take your desired action.
In our recent analysis of thousands of Google AdWords accounts with a combined $3 billion in annual spend, we discovered that some advertisers are doing this far better than others, on a consistent basis. These super-converters aren’t a tiny minority, either. We found that the top converting 10% of AdWords advertisers regularly outperform the average conversion rates for their respective industries by 3 to 5 times.


5 Ways Top Marketers Kick Your Butt in Conversion Rate Optimization

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