Products go out of stock or become discontinued all the time, but it’s tough to know what you should do with that webpage when the time comes. Sometimes these product pages rank well in search results and are bringing in traffic to your site. Should you keep the product page, show a 404, or redirect users to a similar product that isn’t discontinued? Furthermore, should your decision be based upon how many discontinued product pages you have?
How Do You Properly SEO Discontinued Products on Ecommerce Sites?
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