Hunting for deals online typically goes something like this: Go to Amazon.com. Search for your product. Find the cheapest option. Buy.
Though most shoppers believe Amazon (AMZN, Tech30) is the go-to retailer for the best deals, a new online price-comparison tool proves that isn't always the case.
Amazon isn't always cheapest. PriceJump is the best way to find out - Jul. 15, 2014
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