Majority of Australian Retailers Not Meeting the Needs of Today’s Omnichannel Shoppers

SYDNEY—July 23, 2014 /PRNewswire/—Research sponsored by NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, and the Australian Retailers Association (ARA), has revealed that 52 percent of smartphone users are now using their devices to assist them at some stage of the shopping process, an increase from 38 percent in 2011. The study, conducted by Frost & Sullivan, indicates just how unprepared Australian retailers are to handle this shifting behaviour. Less than 30 percent of retailers currently offer a smartphone-accessible website and only 21 percent have developed a mobile app for customers, despite the fact that approximately 65 percent of the population owns a smartphone.

A more detailed analysis of the research can be found in the Frost and Sullivan whitepaper: "Mobility: The New Opportunity for Australia's Retailers."

Majority of Australian Retailers Not Meeting the Needs of Today’s Omnichannel Shoppers