A new, invisible web tracking tool bypasses the protections privacy-conscious web users rely on (including browser privacy settings, do-not-track instructions, or tools such as AdBlock Plus) and is already being used by thousands of sites – without visitors being aware, as reported by Pro Publica.
A single company which uses the ‘fingerprinting’ technique, touted as a replacement for cookies for advertisers, uses its scripts in thousands of sites including Whitehouse.gov – and reaches 97.2% of the internet-using population in the U.S., according to Comscore.
Online privacy - millions spied on by "unblockable" ad-snooper
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