New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets were sent in a single minute as Germany won the game.
With this many users glued to their (multiple) screens, it’s no wonder that brands were doing their utmost to engage soccer fans. Some brands scored… others were relegated to the bench for their lackluster efforts.
The Best and Worst of the World Cup Social Engagement
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