Watch This: Virtual Reality, Without the Glasses

Exquisite craftsmanship. Insanely small tolerances. Beautiful materials. Whoever says art is dead has never worn a luxury watch. The challenge: showing all these details to potential buyers from the inside out.

The answer: a virtual reality experience that lets users play with a watch – inside and out – as if they were holding it in their hands.

Watch This: Virtual Reality, Without the Glasses