More and more retailers are investing in technology that allows them to track the movements of shoppers through their smartphone, an expert has revealed.
Simon Rice, group manager for technology at the Information Commissioner’s Office (ICO) in the UK, explained that this technology helps retailers “use the customer journey to build up a picture as to how people typically use the store”.
Retailers ‘capable of tracking shoppers through smartphones’
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.