"Small Data:" The Tiny Clues That Uncover Huge Trends

Businesses want to know what’s in their customer’s brain. They want to know why customers choose this product and not that product.Big Data has gone a long way in answering these questions, but it doesn’t provide context.

Providing that context is the goal of “Small Data: The Tiny Clues That Uncover Huge Trends.” In the book, Martin Lindstrom carries readers around the world to show how the tiniest clues from a consumer can lead to big insights for your business.

"Small Data:" The Tiny Clues That Uncover Huge Trends