Topics pertaining to technology, especially as they pertain to business issues are discussed. Such topics include using tech to boost productivity, marketing with social media, cybersecurity, and numerous other topics.
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Friday, February 26, 2016
Lisa Abbott of Genesys: Chat on Your Website Decreases Customer Abandonment by Half
Key findings in a recent Forrester Study on the benefits of using an omni channel engagement center, commissioned by customer experience platform provider Genesys, include:
50 percent reduction in customer abandonment at key points in the customer journey
Over $1 million in increased revenue through increased ecommerce and voice conversions