Using Technology to Improve Your Email Sales

Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return.

There’s just one problem. Customers are getting inundated with sales emails, and fewer of them are clicking through. In the first quarter of 2014, the average email click through rate was 4.3 percent, down from nearly 7.5 percent in the third quarter of 2006, the Epsilon Email Trends and Benchmark Report shows.

Using Technology to Improve Your Email Sales