PayPal has unveiled the new PayPal Commerce, a shopping platform that enables merchants and partners to embed “Buy” buttons into blogs, social feeds, emails, apps and ads through a set of APIs.
Shortly after splitting from eBay in 2015, the newly independent PayPal acquired commerce startup Modest — a company that basically made it possible for merchants to integrate ecommerce into their emails and apps. The merged companies spent six months in what Harper Reed, Modest’s co-founder, describes as “fun and focused” product development.
New PayPal Commerce Lets You Stick Buy Buttons Almost Anywhere
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