Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.
A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.
Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)
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