The number of mobile only Internet users in the US exceeded desktop in 2014, and the gap is getting wider. This particular trend hasn’t escaped the notice of Google and Twitter, leading the companies to create the Accelerated Mobile Pages or AMP project to make mobile pages much faster.
The initiative from Google and Twitter is in part a response to Facebook’s Instant Articles project and others like it that have developed ways to speed up access on mobile devices. But unlike the Facebook or Apple platforms, this is an open source project, which should encourage more content creators and developers to use AMP.
What is AMP and Does Your Small Business Site Need It?
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