EMC Press Release

EMC Transforms Infrastructure Management with New DataBridge Enterprise Management Software

Enables IT-as-a-Service Through "Mashups" of Management Information

Contacts

Katryn McGaughey 508-293-7717 katryn.mcgaughey@emc.com

EMC World 2012, LAS VEGAS—May 21, 2012

News Summary:

• New EMC® DataBridge™ enterprise management software transforms how customers consume and manage IT operations data.
• DataBridge "mashes up" or converges IT operations data, transforming silos of disparate compute, storage and network management information into use-case specific DataBridge widgets for better visibility across the infrastructure as part of an IT-as-a-Service (ITaaS) deployment.
• DataBridge delivers key performance indicators in real-time for greater visibility and control over their physical and virtual IT infrastructure.
• In a few clicks, IT teams can build customizable DataBridge dashboards for continuous, informed decision making, reducing or eliminating the traditional time and resource-intensive manual processes of IT data collection and analysis.

Follow EMC World Online

• Online: To track the latest EMC World 2012 happenings and view live general session streaming videos, visit www.emcworld.com
• EMC Community Network: To view live streaming of keynote presentations, visithttps://community.emc.com/community/connect
• Twitter: For continuous EMC World news and event updates, follow EMC on Twitter at@EMCWorld and @EMCCorp and join the conversations using #EMCWorld. Follow @EMC_ITmgmtfor all the latest news on DataBridge and join in the conversation using #DataBridge  
• Facebook: To view highlight videos, interviews and more, like EMC on Facebook.
• Flickr: View photos of EMC World on Flickr and tag your EMC World photos with "EMC World 2012"

Full Story

At EMC World 2012, EMC (NYSE:EMC) today announced a brand new enterprise management software—EMC DataBridge—to empower IT operations teams with a "single-pane of glass" management tool to easily build customizable dashboards for delivering ITaaS. As customers continue to transform their IT infrastructures, they require powerful—yet simple—new ways to better manage their ever-growing virtual data centers. With DataBridge, which will be available later this year, customers will have real-time IT infrastructure management data at their finger-tips. DataBridge will mashup management information to increase infrastructure visibility, improving overall IT operations management and investment decisions across both physical and virtual environments.

Traditional IT infrastructure management software provides deep, detailed insights into compute, storage and network, however these insights only represent a specific view of what's happening within the datacenter. With DataBridge, customers can break down these silos, combining and relating this infrastructure management data in a way that provides a more complete multi-dimensional view of their infrastructure. DataBridge will support EMC ProSphere®, EMC Data Protection Advisor™, EMC Unified Infrastructure Manager, EMC IT Operations Intelligence Suite™, EMC Storage Configuration Advisor™ and EMC AppSync®, in addition to non-EMC data sources. This enables customers and partners to build DataBridge widgets that combine the data from these products with other EMC management software and customer data sources in new, meaningful ways for increased visibility.

DataBridge will include the DataBridge studio, an enterprise mashup environment where customers will go to build DataBridge widget. With DataBridge studio, customers can build and add new DataBridge widgets to their DataBridge library to share with others in the organization—simply and quickly. It enables customers to automate the collection and consolidation of IT data from various sources, filter that data with business logic and add visualizations, all packaged in use-case specific DataBridge widgets. With a few clicks, IT operation teams can build and modify intuitive dashboards from a library of pre-built widgets that can be dragged-and-dropped into their dashboard.

Technology Highlights

DataBridge integrates IT operations data, embeds business logic and generates rich interactive dashboards in new ways, enabling customers to:

Leverage Existing Investments

• Tap into existing data sources to bridge existing IT data silos with DataBridge studio to build DataBridge widgets by combining data from EMC and third party solutions using REST APIs, SOAP and JAVA programmable interfaces, XML, Microsoft SQL, SharePoint lists and Excel files.
• Add immediate value by repurposing IT management data and present key performance indicators in real-time.

Visualize IT Infrastructure Data in New Ways

• DataBridge widgets combine one or more data sources with business logic to create powerful visualizations that are otherwise generally labor intensive.
• DataBridge widgets for storage metering include DataBridge Storage Chargeback, which deliver detailed usage visualizations, and DataBridge Resource Analysis, which delivers detailed utilization across both primary and backup storage gathered from EMC ProSphere and EMC Data Protection Advisor.

Customize Dashboard Preferences

• DataBridge dashboards are easily customized by dragging and dropping DataBridge widgets from the DataBridge widget library.
• The power of DataBridge dashboards is the ability for customers to create visualizations based on their individual requirements for monitoring key performance indicators in real-time. At any time DataBridge dashboards can be modified to adjust to changing needs.

EMC Global Services accelerates IT transformation at every phase of the services lifecycle, and solutions such as DataBridge have the potential to further advance these services through technology design, deployment, optimization, operations management, education, and customer support. In addition, EMC ISVs, service providers, and partners who provide customization services, will all be able to leverage EMC DataBridge to expand their service offerings.

Quote:

Michael Cruise, Managing Solutions Director, CompuCom Systems, Inc.
" CompuCom, a leading IT outsourcing, consulting and integration firm, is always looking for ways to rapidly deploy new IT services to our customers and to improve collection and analytics of the data across our different storage, network and compute domains. With DataBridge, EMC has made it measurably easier to create real-time dashboard views with enterprise mashups, that enables CompuCom to have real time visibility across their vast IT Infrastructure.  The integration of DataBridge with IT Operations Intelligence (ITOI) suite, now provides real-time views of our infrastructure—allowing for faster, more informed business decisions." 

Industry Analyst Quote:

Jason Buffington, Senior Analyst at Enterprise Strategy Group"EMC DataBridge delivers visibility across a business' IT infrastructure in both the physical and virtual environments–providing customers with integrated dashboards, and analytics with better visibility across the organization. These new capabilities—combined with EMC's storage and infrastructure solutions, and the ability to include third party data sources—create valuable new opportunities for companies looking to exploit and leverage real-time data from their cloud environment."

EMC Quote:

Jay Mastaj, Senior Vice President and General Manager, EMC Infrastructure Management Group"Businesses today are bombarded with so much information from many different sources. An average IT Operations professional manages data across hundreds of networks, storage arrays, firewalls and applications, each with its own management tool and data source. Manual processes are no longer viable in today's world of instant business decisions.  Our vision is to continue developing these types of solutions to help our customers move their crucial data and business operations to the cloud environments."

Additional Resources

• Chucks Blog
• Managed View Blog
• Enterprise Strategy Group Analyst Paper
• DataBridge EMC Community Network
• DataBridge Handout
• DataBridge Demo
• Connect with EMC via Twitter, Facebook, YouTube, and LinkedIn

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found atwww.EMC.com.