With Google’s recent acquisition of shopping analytics firm Rangespan and the announcement of ecommerce juggernaut Alibaba’s IPO plans – alongside Amazon.com’s seemingly daily announcement of big news – the world of ecommerce is changing rapidly.
Sam Mallikarjunan, head of eCommerce Marketing for HubSpot, shared with me his thoughts on what’s going on in the space, how its evolved over time, and what small ecommerce players should be doing to compete in this quickly moving area.
60% of Ecommerce Marketers Aren't Measuring the Fundamentals
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