Brand guidelines are essential to ensure the consistency of you brand. But do you update them to new media?
According to a study by B2B Marketing, video is the best content type to make you stand out from your competitors. Interestingly enough, it is also the one that helps you resonate with your audience. This means that you can’t ignore it any longer. And judging by the data collected by B2B Marketing – less and less marketers do.
7 Items to Include in Your Video Brand Guidelines
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