Cisco has placed an Internet-connected billboard on Rt. 101 near San Francisco International airport that will deliver specific messaging based on a driver's speed in order to highlight what it calls "the Internet of everything."
Cisco and its agency, Goodby Silverstein & Partners, have been working for nearly a year on the idea and it could have bigger implications for outdoor advertisers looking to deliver more customized messages. For now, the company primarily wants to show off some of its technology in time for Cisco Live -- its largest b-to-b event of the year, which begins May 18 in San Francisco. It is expected to attract nearly 30,000 attendees and 10 times that amount virtually.
Cisco Launches Connected Billboard in San Francisco | BtoB - Advertising Age
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