Facebook Audience Insights Shares Demographics, Purchase History, More

Whether you’re buying ads or doing sponsored posts on Facebook, a new version of insights claims to provide a better idea of the audience you are targeting. The new Facebook Audience Insights offers more audience specifics than previous versions, the company explained recently.

Those Insights have generally been confined to such metrics as “likes”, “reach” and “engagement.” “Likes” are fairly self-explanatory, and refer to the number of visitors who have “liked” your page. “Reach” refers to the number of people who see your content, both paid and organic and “engagement” is a measure of how many people “liked”, “shared” and commented on it.

Facebook Audience Insights Shares Demographics, Purchase History, More