Insurance industry digital marketing is changing. Gone are the days of paying an “SEO” to buy a bunch of links and stuff your website full of local keywords. These tactics are not only less effective, but in some cases, websites are being directly penalized by Google for “Black hat” SEO.
Using proper keywords and acquiring backlinks is still relevant strategy for ranking your insurance agency or carrier website in search engines, but the volume of keywords and accumulation of backlinks must look natural.
How Semantic Search is Changing Insurance Industry Digital Marketing
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