ARMONK, N.Y. and TAMPA, Fla. - 12 May 2014: At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga. Financial terms of the deal were not disclosed.
Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements that scale for any sized business. Silverpop’s automated platform reduces the complexity of omnichannel marketing and makes it easier to personalize each customer interaction in real time. By providing deep customer insights and an intuitive engagement engine, Silverpop enables exceptional experiences for customers across the entire brand journey.IBM News room - 2014-05-12 IBM Closes Acquisition of Silverpop - United States
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