ARMONK, NY and TAMPA, FL - 13 May 2014: At its Smarter Commerce Global Summit inTampa, IBM (NYSE: IBM) today announced 'IBM ExperienceOne,' a new integrated portfolio of cloud-based and on premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.
According to IBM’s recent survey of nearly 4,200 C-suite leaders, more than half are reinventing their organizations to drive greater customer collaboration. The study showed companies that outperform peers are focused on delivering customer value through each interaction, including those with downstream partners and suppliers. This deeper engagement is a universal ambition with 90 percent of CxOs expecting to increase customer collaboration.IBM News room - 2014-05-13 IBM Introduces ‘IBM ExperienceOne’ to Help Organizations Bring Together Marketing, Sales and Services Practices to Deepen Customer Engagement - United States
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