If you have an eCommerce business, you probably think that location doesn’t matter. But that isn’t always the case.
New research from the Wharton School suggests that real-world factors such as location can actually have a big impact on online businesses. In this instance though, the location that matters is that of the customers rather than the business itself. In an interview with Knowledge @ Wharton, Marketing Professor David Bell explained:
Hey, Ecommerce Companies - Location Still Matters!
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