Kira Wampler has had a varied career in marketing. From her early days helping Intuit build its social media presence, to helping startups like Lytro and Trulia get off the ground. To now, in her current role as CMO of the ride-sharing companyLyft.
Kira shares with us why she prefers to think of marketing in terms of experiences, and why it’s critically important for her to communicate with as many customers as possible. She also discusses how the speed and disruption of today’s business climate provides challenges, but also great opportunities to modern marketers.
Kira Wampler of Lyft: Even as Disruption Occurs, Changing Behavior Can Be Challenging
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