January 4, 2015
This video is along the same lines as the previous video, except that it goes more in-depth with regard to estimating potential income from posting YouTube videos.
The calculations are rough approximations. The actual algorithms are proprietary. But for ballpark income estimates, the calculations could prove useful.
Affiliate marketing is not mentioned, nor is using YouTube to generate leads.
But the speaker is a hand puppet. (Calculations can be pretty dry, so doing something to make the discussion a little more fun helps.) Fans of the Muppets will probably enjoy this video:
https://www.youtube.com/watch?v=diPHM0l8zFU
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Sunday, January 4, 2015
4 Strategies for Making Money on YouTube
January 4, 2015
This video by James Wedmore may be of interest to the small business owner.
Mr. Wedmore discusses four strategies for making money on YouTube. He only recommends one (the last one).
The four strategies are:
1. Google AdSense. Mr. Wedmore lists several reasons why he believes that the Google AdSense program is NOT a good deal for the small business owner.
2. Affiliate Marketing. If you do not have a product of your own to sell, you may want to consider writing reviews for products that you use and like and providing links to those products. Mr. Wedmore has done some of this himself.
3. Sponsorships. If you already have a successful channel, you might want to do some product placement in your videos.
4. Lead Generation. If people are watching your video, they may be interested in your product or service. Mr. Wedmore discusses how to get contact information from the viewers for later follow-up.
Here is a link to this enjoyable video:
https://www.youtube.com/watch?v=Xt7HaDpeEbU
This video by James Wedmore may be of interest to the small business owner.
Mr. Wedmore discusses four strategies for making money on YouTube. He only recommends one (the last one).
The four strategies are:
1. Google AdSense. Mr. Wedmore lists several reasons why he believes that the Google AdSense program is NOT a good deal for the small business owner.
2. Affiliate Marketing. If you do not have a product of your own to sell, you may want to consider writing reviews for products that you use and like and providing links to those products. Mr. Wedmore has done some of this himself.
3. Sponsorships. If you already have a successful channel, you might want to do some product placement in your videos.
4. Lead Generation. If people are watching your video, they may be interested in your product or service. Mr. Wedmore discusses how to get contact information from the viewers for later follow-up.
Here is a link to this enjoyable video:
https://www.youtube.com/watch?v=Xt7HaDpeEbU
Wednesday, May 23, 2012
IBM Helps C&A Build Multi-Channel Customer Sales Platform for Smarter Commerce
Press release:
IBM Helps C&A Build Multi-Channel Customer Sales Platform for Smarter Commerce
Madrid - 23 May 2012: IBM (NYSE: IBM) today announced it will build a powerful, new multi-channel, eCommerce engine for C&A. In the future, C&A wants to make even better use of the upward trend in online apparel sales with double digit growth rates during the last years.
A newly designed Webshop, based on state-of-the-art technology to meet the latest requirements, and a new order management system—all based on IBM software—are being developed with IBM software, consulting and services. The new platform will be operated by IBM until 2017 and then handed over to C&A.
C&A operates in 20 European countries, with more than 37,500 employees working in over 1,500 fashion stores. Back in September 2008 the textiles company set up its first online shop in its home market Germany, followed in 2011 by online shops in Austria, France, and Poland.
In view of the growing importance of online business, which according to the market research company GfK grew by 18.4 percent in Germany last year alone, and of its own online business expansion plans, C&A decided to collaborate with IBM. It opted for IBM because of its integrated, one-stop shop approach to setting up and running a new platform for Smarter Commerce
Organizations and their Chief Marketing Officers (CMOs) today are struggling to meet the demands of rapidly shifting buying patterns as customers increasingly turn to online, social, and mobile channels to gather information, make purchases, and receive services. This new digital marketplace requires companies to be highly responsive to their customers’ behaviors in order to both compete and grow.
IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by organizations that are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty.
“With the new eCommerce platform C&A will be able to shape its online business the way it wants and to extend it across borders at any time,” said Bernhard Orth, partner in IBM’s business consulting organization Global Business Services. “IBM is taking over the operation of the platform and ensuring a swift and reliable implementation of our client’s entrepreneurial decisions.”
The new platform is based on IBM software: IBM WebSphere Commerce and IBM Sterling Order Management, which manages order processes intelligently across different distributed systems. IBM Global Business Services and IBM Business Partner NovoMind AG will jointly implement the new eCommerce platform in the weeks ahead. Furthermore, IBM will maintain the applications and host the infrastructure for the next five years.
This new, end-to-end, integrated solution will also lay the groundwork for a cross channel approach aimed at improved dovetailing of C&A’s physical stores and its digital Webshop. “The concept and technical opportunities provided by the new platform will make us faster, more agile and more efficient,” said Andreas G. Seitz, Spokesperson of the European Executive Board at C&A. “That will take us a decisive step closer to achieving our objective of implementing a modern multichannel strategy with end-to-end processes in physical and digital commerce.”
Another point in its favor is the high security standards that characterize all IBM solutions. In this industry, as in others, they are considered to be the eCommerce “gold standard” from which C&A Webshop customers will also benefit.
Important findings that will assist C&A in its transformation into a multichannel provider come from IBM’s Smarter Commerce initiative. Smarter Commerce supports companies not only with the classic selling of products and services but also with the integration of different sales channels into a consistent multichannel strategy. It also enables them to identify and eliminate inefficient processes across the entire value chain and to develop or optimize business models.
About IBM Smarter Commerce
IBM's Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by the demands from organizations who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty. The growth of mobile, social and online commerce are key trends within Smarter Commerce.
Kiddicare Increases Online Sales by 20 percent with IBM Smarter Commerce
Press release:
Kiddicare Increases Online Sales by 20 percent with IBM Smarter Commerce
MADRID - 23 May 2012: At the Smarter Commerce Global Summit, IBM (NYSE:IBM) today announced that Kiddicare is boosting online sales with IBM enterprise marketing solutions, which help chief marketing officers (CMO) engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. IBM’s Smarter Commerce initiative has helped Kiddicare strengthen its focus on current customers and realize a 20 percent growth in online sales over just a four month period.
The leading online nursery and baby equipment supplier in the UK, Kiddicare’s success is the result of a plan to broaden its business focus beyond new customer acquisition. Specifically, the retailer looked to place more emphasis on driving repeat business, better customer retention and higher order values.
By adding IBM analytics software to its existing IBM e-commerce infrastructure, Kiddicare has been able to mine the large volume of data it collects, analyze customer behavior (e.g. How are customers shopping? Are they using computers, mobile devices or shopping at its physical location showroom) and personalize communications. With this business intelligence, Kiddicare has quickly identified new sources of revenue, created appropriate customer incentive initiatives and deployed more effective marketing and communications strategies; with each having a direct and immediate impact on online sales.
“We looked at the data in the business and the capital opportunities were very apparent,” said Simon Harrow, technology officer at Kiddicare. “Up to that point, only seven to eight percent of our business came from repeat customers, despite the fact that our analytics and satisfaction tracking said that 98 percent of our customers would recommend us. It felt counterintuitive to have a raving fan base, but no communications strategy post purchase.”
After just four months, the basket value analysis showed an increase of almost 50 percent in the number of items per order. Initiatives such as the introduction of new product ranges, including the ‘Most Popular Everyday Baby Essentials,’ featuring leading items from a portfolio of 650 products, has also led to an increase in repeat business versus one-off purchases. In addition to sales, these new insights have also helped Kiddicare understand the value of new initiatives as they modernize the site, introducing more video and extending the integration with social networking tools to drive conversion and value in sales.
Harrow added, “The value of the data derived from IBM goes beyond our enterprise content management system; it feeds into everything we do from kiosks, to web and email. This will continue as we venture into Android and iPad applications, newer kiosk development and a web site re-design.”
“Kiddicare’s success demonstrates the rewards of taking a customer-centric approach to communications and marketing,” said Andrew Jackson-Proes, IBM Enterprise Marketing Management Leader for UK & Ireland. “The company operates in a sector that provides multiple opportunities to assist each customer through the different stages of raising a family. By using data already available within its system to understand customer behavior and anticipate needs, Kiddicare has ensured a long-term and profitable relationship with its customers.”
By adding IBM analytics software to its existing IBM e-commerce infrastructure, Kiddicare has been able to mine the large volume of data it collects, analyze customer behavior (e.g. How are customers shopping? Are they using computers, mobile devices or shopping at its physical location showroom) and personalize communications. With this business intelligence, Kiddicare has quickly identified new sources of revenue, created appropriate customer incentive initiatives and deployed more effective marketing and communications strategies; with each having a direct and immediate impact on online sales.
“We looked at the data in the business and the capital opportunities were very apparent,” said Simon Harrow, technology officer at Kiddicare. “Up to that point, only seven to eight percent of our business came from repeat customers, despite the fact that our analytics and satisfaction tracking said that 98 percent of our customers would recommend us. It felt counterintuitive to have a raving fan base, but no communications strategy post purchase.”
After just four months, the basket value analysis showed an increase of almost 50 percent in the number of items per order. Initiatives such as the introduction of new product ranges, including the ‘Most Popular Everyday Baby Essentials,’ featuring leading items from a portfolio of 650 products, has also led to an increase in repeat business versus one-off purchases. In addition to sales, these new insights have also helped Kiddicare understand the value of new initiatives as they modernize the site, introducing more video and extending the integration with social networking tools to drive conversion and value in sales.
Harrow added, “The value of the data derived from IBM goes beyond our enterprise content management system; it feeds into everything we do from kiosks, to web and email. This will continue as we venture into Android and iPad applications, newer kiosk development and a web site re-design.”
“Kiddicare’s success demonstrates the rewards of taking a customer-centric approach to communications and marketing,” said Andrew Jackson-Proes, IBM Enterprise Marketing Management Leader for UK & Ireland. “The company operates in a sector that provides multiple opportunities to assist each customer through the different stages of raising a family. By using data already available within its system to understand customer behavior and anticipate needs, Kiddicare has ensured a long-term and profitable relationship with its customers.”
IBM Completes Acquisition of Varicent Software
Press release:
IBM Completes Acquisition of Varicent Software
ARMONK, N.Y. - 23 May 2012: IBM (NYSE: IBM) today announced it has completed the acquisition of Varicent Software Incorporated, a leading provider of analytics software for compensation and sales performance management. Financial terms will not be disclosed.
Varicent's software automates and analyzes data across sales, finance, human resources and IT departments to uncover trends and improve sales performance and operations. The acquisition enhances IBM's Smarter Analytics capabilities across line of business operations in all industries.
"Varicent advances IBM’s efforts to deliver analytics directly into the hands of front line employees, helping them uncover new ways to remain competitive and stay ahead of increasing demand,” said Les Rechan, IBM General Manager, Business Analytics. "The combination of Varicent’s software and IBM's deep analytics expertise delivers a comprehensive approach to managing sales performance, allowing clients to make more informed decisions faster."
Varicent software allows companies across a variety of industries including banking, telecommunications, insurance and retail to facilitate and streamline quota planning, compensation, sales assignments and managing quotas and insights into sales activities. The software is unique, taking what is traditionally a very labor intensive process, and automates and integrates all aspects of sales, client and financial performance management across the enterprise.
Varicent software, combined with IBM's prior acquisitions in business analytics including Algorithmics, Clarity Systems, OpenPages and Cognos, and recent investments in predictive analytics such as SPSS, will provide clients with a broad range of business analytics solutions. These acquisitions are part of IBM's larger focus on analytics, which spans hardware, software, services and research.
The news supports IBM's long-term growth strategy to expand the company’s business analytics and optimization software and services capabilities, an area of IBM's business that is expected to reach $16 billion in revenue by 2015.
Varicent is headquartered in Toronto, Canada with additional operations in North America, EMEA and Asia Pacific. Varicent has more than 180 customers using its software, including Starwood Hotels, Covidien, Dex One, Manpower, Hertz, Office Depot and Farmers. Consistent with its acquisition strategy, IBM will continue to support Varicent clients while allowing them to take advantage of the broader IBM portfolio.
With the closing of this acquisition, approximately 200 Varicent employees will join IBM's Software Group.
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Tuesday, May 22, 2012
IBM Accelerates Business from Supply to Demand with New Cloud Offerings For Smarter Commerce
Press release:
IBM Accelerates Business from Supply to Demand with New Cloud Offerings For Smarter Commerce
IBM Commerce on Cloud; First Enterprise e-Commerce Offering to Boost Marketing, Sales, Customer Service
MADRID - 22 May 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced new software designed to improve data sharing and automate complex marketing and supply chain processes in the cloud. As a result, marketers can improve customer service, increase marketing effectiveness and reduce operational costs.
The new offerings leverage IBM’s Cloud expertise and cloud collaboration networks to accelerate the flow of business-to-consumer transactions by automating and synchronizing supply and demand engines. IBM manages massive amounts of data and client transactions in cloud environments, including more than $100 billion in commerce transactions a year and 4.5 million daily client transactions.
Building on these extensive capabilities, IBM is introducing IBM Commerce on Cloud, the industry’s first integrated enterprise class e-commerce solution in the cloud that spans marketing, selling and fulfillment. Designed to help chief marketing officers (CMOs) and e-commerce executives quickly set up and maintain an on-line storefront, it also helps companies of all sizes deploy the same customer digital buying experience as the most advanced retail brands in the world.
IBM Commerce on Cloud is an integrated platform for generating customer interest and then offering, selling, transacting and fulfilling orders in the cloud. It offers companies the benefits of cloud economies, such as low up front capital investment, pay-for-use models, and instant and ongoing scalability, to businesses of all sizes. While purchase motivations are different for B2B and B2C companies, their sales and marketing programs are becoming virtually identical.
“Accelerating commerce on the Cloud is a dramatic step forward in enabling companies to transform their business operations,” said Craig Hayman, general manager, IBM Industry Solutions. “Companies of all sizes can now deliver a better client experience by providing personalized marketing, selling the way customers want to buy, and delivering products through a supply chain that’s prepared for the unpredictable.”
Smarter Commerce helps organizations that are struggling to meet the rising consumer demands brought upon by rapidly changing digital marketplace, automate their buying, marketing, selling and service processes.
In addition to IBM Commerce on Cloud, IBM also has enhanced several of its on-cloud collaboration networks to accelerate collaboration and digital information sharing across demand and supply processes to offset the unpredictable nature of commerce.
To improve retailer-consumer packaged goods collaboration and execution, IBM is introducing new pricing and trade promotion collaboration capabilities for DemandTec. This will allow a network of more than 15,000 members such as ConAgra Foods and PETCO to share information to improve merchandising and marketing plans, enabling better sales forecasts, lowering process inefficiencies and costs.
To help companies more effectively collaborate on marketing activities, IBM is offering a new certified Digital Data Exchange Partner program which allows marketers to more effectively manage their marketing, promotions and customer behavioral analytics. Marketers can gain an integrated view of information being developed across ad networks, survey vendors, testing vendors, and email service providers to gain insights and better execute their marketing programs and services. The exchange also includes a “gold tag” approach designed to ensure that analytics and marketing partners are all operating off of the same, relevant data.
With the Digital Data Exchange partner program, IBM is allowing retailers and third party digital marketing providers to relay behavioral data to analyze and enhance specific processes and improve the customer experience. The program supports new categories for visitor experience management, digital marketing, retargeting, voice of the consumer surveys and search marketing. For example, a major financial services firm could extend their digital marketing ecosystem of tools and solutions within minutes instead of days or weeks by adding online surveys to better understand their site visitors or their retargeting capabilities for a second chance at converting prospects, among other benefits.
To expedite supply chain processes, IBM is making it easier and faster to access, share and process information in real time, especially in emerging markets where growth rates are highest. IBM B2B Cloud Services is currently available across a community of 300,000 trading entities and more than 90 public and private networks, is now available in 34 new countries, including Australia, Brazil, India, New Zealand and all the Central and Eastern European countries.
Stronger supply chain collaboration brings a host of benefits. Via a secure connections to IBM B2B Cloud Services, Lenovo built a unified foundation to connect and collaborate with a broad ecosystem of customers and partners. This capability enabled the company to cut annual costs by improving freight and inventory management, reduce time to onboard a partner and increase visibility into complex supply chain relationships.
For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/.
Commerce on Cloud Video: http://www.youtube.com/watch?v=AK55XeZNKhk
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Monday, May 14, 2012
ORIENT-EXPRESS IMPLEMENTS MICROS OPERA SALES & CATERING MODULE FOR ITS HOTELS WORLDWIDE
PRESS RELEASE ORIENT EXPRESS
Saturday, April 21, 2012
Nextiva Receives New Round of Growth Funding
Nextiva Receives New Round of Growth Funding
VC’s Renew Investment in Nextiva to Accelerate 2012 Plans
Scottsdale, Arizona (April 19, 2012)
Nextiva (www.nextiva.com), an industry-leading business VoIP provider, announced today that its 2012 business plans for technology development, hiring and training, as well as sales and marketing tools and resources are secured with a new round of funding from private equity, venture capital investors.
Recent research indicates that the VoIP market is projected to grow at a CAGR of 15 percent in North America and a global rate of 16.6 percent by 2015. Being fueled by renewed investment in the business, Nextiva is well positioned to take advantage of this opportunity despite the highly competitive market conditions.
Nextiva, while demonstrating 100% growth year-over-year since its inception, has revolutionary plans for 2012. The company is preparing for technology, service and VoIP platform enhancements and expansion. To support these developments, Nextiva is on track to meet its hiring goal of more than 100 new employees during the year.
“At Nextiva, we take pride in our ability to secure ongoing relationships with new customers and hire the best and brightest talent to deliver Amazing Service to them,” says Yaniv Masjedi, VP at Nextiva. “The company’s recent explosion of hiring, training and expansion to support the new VoIP services that will soon be available makes the environment at the office so exciting, it’s contagious. We are confident in our ability to maintain a leadership position in the VoIP market and empower our customers to achieve new levels of efficiency and success.”
Nextiva plans to host an interactive media day in the near future to formally announce the unified communications products and services on its horizon. The event date and details are being provided directly to invited Internet and technology media professionals and guests.
For more information on Nextiva’s business communication solutions, please visit http://www.Nextiva.com.
ABOUT NEXTIVA
Headquartered in Scottsdale, Arizona, Nextiva (www.nextiva.com / @nextiva) is a privately held member of the Unitedweb (www.unitedweb.com) family. Nextiva is one of the country’s leading providers of cloud-based, VoIP business communication services. Nextiva has won more than 30 Independent Technology & Telephony Awards, including numerous “Product of the Year Awards” by Internet Telephony magazine. Nextiva delivers “Fortune 500” phone service at start-up prices and serves thousands of small-to-midsize companies across the United States. For more information call 800-983-4289 or visit http://www.nextiva.com.
Headquartered in Scottsdale, Arizona, Nextiva (www.nextiva.com / @nextiva) is a privately held member of the Unitedweb (www.unitedweb.com) family. Nextiva is one of the country’s leading providers of cloud-based, VoIP business communication services. Nextiva has won more than 30 Independent Technology & Telephony Awards, including numerous “Product of the Year Awards” by Internet Telephony magazine. Nextiva delivers “Fortune 500” phone service at start-up prices and serves thousands of small-to-midsize companies across the United States. For more information call 800-983-4289 or visit http://www.nextiva.com.
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