Estimating Income from YouTube Videos

January 4, 2015


This video is along the same lines as the previous video, except that it goes more in-depth with regard to estimating potential income from posting YouTube videos.

The calculations are rough approximations.  The actual algorithms are proprietary.  But for ballpark income estimates, the calculations could prove useful.

Affiliate marketing is not mentioned, nor is using YouTube to generate leads.

But the speaker is a hand puppet.  (Calculations can be pretty dry, so doing something to make the discussion a little more fun helps.)  Fans of the Muppets will probably enjoy this video:


https://www.youtube.com/watch?v=diPHM0l8zFU

4 Strategies for Making Money on YouTube

January 4, 2015


This video by James Wedmore may be of interest to the small business owner.

Mr. Wedmore discusses four strategies for making money on YouTube.  He only recommends one (the last one).

The four strategies are:

1.  Google AdSense.  Mr. Wedmore lists several reasons why he believes that the Google AdSense program is NOT a good deal for the small business owner.

2.  Affiliate Marketing.  If you do not have a product of your own to sell, you may want to consider writing reviews for products that you use and like and providing links to those products.  Mr. Wedmore has done some of this himself.

3.  Sponsorships.  If you already have a successful channel, you might want to do some product placement in your videos.

4.  Lead Generation.  If people are watching your video, they may be interested in your product or service.  Mr. Wedmore discusses how to get contact information from the viewers for later follow-up.


Here is a link to this enjoyable video:

https://www.youtube.com/watch?v=Xt7HaDpeEbU

Microsoft Names Mark Penn as Corporate Vice President, Strategic and Special Projects

Press release:

Microsoft Names Mark Penn as Corporate Vice President, Strategic and Special Projects

July 19, 2012

Seasoned communications strategist to focus on key consumer initiatives and related marketing efforts for the company.

inShare3

REDMOND, Wash. — July 19, 2012 — Microsoft Corp. today announced that Mark Penn will join the company as Corporate Vice President, Strategic and Special Projects, with an emphasis on key consumer initiatives for the company. Penn will lead a small interdisciplinary team and report to Microsoft CEO Steve Ballmer.

“Mark has an incredible background in research, demographics, marketing and positioning and a proven history in developing unique insights that drive success,” Ballmer said. “With a strong set of products and an exciting pipeline for the next year, Mark’s experience and out-of-the-box thinking will help us more effectively reach new consumers and grow market share.” 

Penn, 58, is currently the worldwide CEO of the public relations firm Burson-Marsteller and CEO of the polling firm Penn Schoen Berland LLC. He has been active in national and international politics at the highest levels and has served as strategic consultant to top Fortune 500 companies, including Ford Motor Company, Merck & Co. Inc., Intel Corp. and McDonald’s. He has consulted with Microsoft since 1998.

In addition, Penn is the author of “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” a New York Times and Wall Street Journal bestseller about the impact of small groups in politics, business and social change, building on his original identification of the “Soccer Moms” as a critical demographic bloc. He has also been a regular contributor to national publications such as TIME Magazine, Huffington Post and The Atlantic.

“I'm looking forward to applying my diverse skills and experience to some of the biggest new challenges in technology today, and there is no better place to do that than Microsoft,” Penn said.

At Microsoft, Penn will lead a cross-functional team focused on consumer initiatives and will draw on his experience in strategic development, branding and positioning to develop and deliver breakthrough ideas that meet consumers’ changing and dynamic needs. He will continue to write about consumer, demographic and social trends but will not be involved in public policy issues for Microsoft. Penn will remain based in Washington, D.C., but will spend substantial time in Redmond.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Oracle Press Release

Oracle Buys Vitrue

Adds Leading Social Marketing and Engagement Platform to the Oracle Cloud

Redwood Shores, CA – May 23, 2012

News Facts

Oracle announced today that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.

Vitrue’s social media SaaS marketing applications help customers amplify their social community engagement by giving marketers the ability to develop campaigns from global to local, across multiple social networks and devices, and publish content that engages fans and drives leads.

Oracle’s leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are expected to create the most advanced and comprehensive social relationship platform.

The combination is expected to help organizations develop more meaningful customer engagements with consistent brand experiences, improve their return on investment across all channels and media, and enhance customer service through real-time responsiveness and high touch relationships.

The terms of the agreement were not disclosed. More information on this announcement can be found at http://www.oracle.com/vitrue.

Supporting Quotes

“The proliferation of social media and an increased demand by consumers to engage with brands across multiple social channels is driving chief marketing officers to look for an integrated social marketing platform,” said Thomas Kurian, executive vice president, Oracle Development. “Vitrue’s leading social marketing and engagement platform coupled with Oracle’s leading sales, service, and commerce products offers a complete social experience solution to our customers.”

“The world’s greatest brands have been built by creating meaningful relationships between organizations and their customers," said Reggie Bradford, founder and chief executive officer, Vitrue. “As a part of Oracle, we can help our customers ensure that consistent high-touch social engagement is delivered across marketing, sales and service interactions.”

Supporting Resources

About Oracle and Vitrue

General Presentation

FAQ

Letter to Customers and Partners

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

Press release:

IBM Smarter Commerce Helps Chief Marketing Officers Engage the Individual on Mobile and Social Media Channels

New Software and Services Enable Marketers to Deliver a Personalized Digital Customer Experience

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MADRID - 22 May 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced new software and services to help chief marketing officers (CMO) deliver personalized digital experiences to individual customers on mobile devices and social media channels.

The growing focus on delivering personalized communications to consumers is being driven by the explosion of social media and mobile devices. Today, more than 1500 social media blog posts are generated every 60 seconds¹ and mobile commerce is poised reach $200 billion by 2015².

Building on this digital explosion, IBM is accelerating its Smarter Commerce initiative with new software and services that help marketers gain immediate intelligence on consumer shopping trends and quickly act on that information based on customer preference through marketing and promotion activities. 

For example, while one consumer may browse for merchandise from their mobile device that same consumer may tend to make more purchases from their tablet. Gaining the ability to act on this information will allow marketers to be more competitive while improving the customer experience.

Today, more than 2,500 customers worldwide, including 21 of the top 27 retailers are moving toward Smarter Commerce. IBM Smarter Commerce initiative delivers software and services that help companies, such as TalkTalk, Blue Chip Holiday and Roca Group, transform their business processes to meet the unique demands of each individual customer in today's digital marketplace. 

With the mobile devices expected to exceed desktop internet usage by 2014, IBM is introducing new software that gives businesses the ability to capture a customer’s device type and analyze how they are responding to campaigns on each. For example, a marketer may learn that a customer ignores messages on their smartphone but clicks through on campaigns when using their tablet. With this insight, marketers can develop, market and execute personalized digital campaigns that cater to a specific customer’s mobile and tablet experience.

The importance of personalizing the customer experience across channels was recently addressed by Kiddicare, the largest online nursery and baby supplier in the UK. Kiddicare was looking to deliver more relevant, interactive dialogues across digital, social, mobile and traditional marketing channels in order better serve its loyal customers.

“IBM’s Smarter Commerce initiative is playing a significant role in helping our team gain better insights into our customers so we can more effectively meet each person’s needs and driverepeat purchases,” said Simon Harrow, technology officer at Kiddicare. “With IBM we are now able to analyze customer buying patterns including what devices they are using and then deliver highly relevant, interactive dialogues to each. Through these insights we have been able to drive a 20 percent increase in online sales over a period of just four months.”

For companies looking to capitalize on the business potential of mobile devices, IBM Global Business Services is introducing a new Mobile Strategy Accelerator to help companies adopt and build a roadmap to build stronger customer relationships through mobile devices. Companies can also leverage IBM WebSphere Commerce tools to quickly launch a mobile storefront that can be easily customized to their company. Once their storefront is live, these businesses can deliver customers a personalized site experience across smartphones and tablets.

“We are living in the mobile and social age, where consumers are turning to friends for product advice and their smartphone and tablet to make purchases,” said Craig Hayman, general manager, IBM Industry Solutions. “As this momentum continues CMOs must trade in more traditional tactics in favor of smarter approaches that extend their personalization capabilities beyond the PC. It is this ability to deliver relevant deals across multiple channels that will transform these marketing efforts from an unwanted intrusion into a valued service.”

In addition to mobile, IBM also continues to address the needs of businesses looking to accelerate their social media efforts. According to IBM's CEO study announced today, 57 percent of CEOs are looking to use these platforms to connect with individuals within the next three to five years.

Through new features announced today, product marketers can balance current customer information with data from their public social media profile, such as their location and product interests. With this added insight, the team can create highly relevant promotions and deals and then post these on the recipient’s Facebook wall or forward directly through Twitter.

For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

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Press release:

IBM Accelerates Business from Supply to Demand with New Cloud Offerings For Smarter Commerce

IBM Commerce on Cloud; First Enterprise e-Commerce Offering to Boost Marketing, Sales, Customer Service

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MADRID - 22 May 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced new software designed to improve data sharing and automate complex marketing and supply chain processes in the cloud. As a result, marketers can improve customer service, increase marketing effectiveness and reduce operational costs. 

The new offerings leverage IBM’s Cloud expertise and cloud collaboration networks to accelerate the flow of business-to-consumer transactions by automating and synchronizing supply and demand engines. IBM manages massive amounts of data and client transactions in cloud environments, including more than $100 billion in commerce transactions a year and 4.5 million daily client transactions.  

Building on these extensive capabilities, IBM is introducing IBM Commerce on Cloud, the industry’s first integrated enterprise class e-commerce solution in the cloud that spans marketing, selling and fulfillment. Designed to help chief marketing officers (CMOs) and e-commerce executives quickly set up and maintain an on-line storefront, it also helps companies of all sizes deploy the same customer digital buying experience as the most advanced retail brands in the world.  

IBM Commerce on Cloud is an integrated platform for generating customer interest and then offering, selling, transacting and fulfilling orders in the cloud. It offers companies the benefits of cloud economies, such as low up front capital investment, pay-for-use models, and instant and ongoing scalability, to businesses of all sizes. While purchase motivations are different for B2B and B2C companies, their sales and marketing programs are becoming virtually identical.  

“Accelerating commerce on the Cloud is a dramatic step forward in enabling companies to transform their business operations,” said Craig Hayman, general manager, IBM Industry Solutions. “Companies of all sizes can now deliver a better client experience by providing personalized marketing, selling the way customers want to buy, and delivering products through a supply chain that’s prepared for the unpredictable.” 

Smarter Commerce helps organizations that are struggling to meet the rising consumer demands brought upon by rapidly changing digital marketplace, automate their buying, marketing, selling and service processes.  

In addition to IBM Commerce on Cloud, IBM also has enhanced several of its on-cloud collaboration networks to accelerate collaboration and digital information sharing across demand and supply processes to offset the unpredictable nature of commerce.  

To improve retailer-consumer packaged goods collaboration and execution, IBM is introducing new pricing and trade promotion collaboration capabilities for DemandTec. This will allow a network of more than 15,000 members such as ConAgra Foods and PETCO to share information to improve merchandising and marketing plans, enabling better sales forecasts, lowering process inefficiencies and costs. 

To help companies more effectively collaborate on marketing activities, IBM is offering a new certified Digital Data Exchange Partner program which allows marketers to more effectively manage their marketing, promotions and customer behavioral analytics. Marketers can gain an integrated view of information being developed across ad networks, survey vendors, testing vendors, and email service providers to gain insights and better execute their marketing programs and services. The exchange also includes a “gold tag” approach designed to ensure that analytics and marketing partners are all operating off of the same, relevant data. 

With the Digital Data Exchange partner program, IBM is allowing retailers and third party digital marketing providers to relay behavioral data to analyze and enhance specific processes and improve the customer experience. The program supports new categories for visitor experience management, digital marketing, retargeting, voice of the consumer surveys and search marketing. For example, a major financial services firm could extend their digital marketing ecosystem of tools and solutions within minutes instead of days or weeks by adding online surveys to better understand their site visitors or their retargeting capabilities for a second chance at converting prospects, among other benefits.

To expedite supply chain processes, IBM is making it easier and faster to access, share and process information in real time, especially in emerging markets where growth rates are highest. IBM B2B Cloud Services is currently available across a community of 300,000 trading entities and more than 90 public and private networks, is now available in 34 new countries, including Australia, Brazil, India, New Zealand and all the Central and Eastern European countries.  

Stronger supply chain collaboration brings a host of benefits. Via a secure connections to IBM B2B Cloud Services, Lenovo built a unified foundation to connect and collaborate with a broad ecosystem of customers and partners. This capability enabled the company to cut annual costs by improving freight and inventory management, reduce time to onboard a partner and increase visibility into complex supply chain relationships.  

For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/. 

Commerce on Cloud Video: http://www.youtube.com/watch?v=AK55XeZNKhk 

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Adobe Announces European Partner of the Year Award Winners

For immediate release

Top European Digital Marketing and Web Experience Management Partners Honored during Adobe Partner Day @ Summit EMEA

LONDON, Adobe Digital Marketing Summit EMEA — May 14, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the Adobe Digital Marketing 2011 European Partner of the Year Awards. Winners were awarded in London during Adobe Partner Day @ Summit EMEA, a pre-conference to the 2012 Adobe Digital Marketing Summit EMEA, where senior leaders from the world’s foremost agencies, systems integrators and technology companies gathered for exclusive access to customized speaking events, breakout sessions and networking opportunities. The awards acknowledged top performing partners in Europe in 2011 for making a true commitment to technical innovation, achieving remarkable year-over-year growth, and successfully driving value for the Adobe Digital Marketing business across multiple European countries.

Listing of Adobe 2011 European Partner of the Year Award Winners:

• European Web Experience Management Partnerof the Year: Valtech
• European Digital Marketing Partner of the Year: Adversitement
• European Partner of the Year: SapientNitro

Razorfish, who was awarded Adobe Digital Marketing Global Partner of the year during Partner Day @ Summit in Salt Lake City, Utah, in March, was also recognized during the awards ceremony for its global commitment and contributions to delivering unique value to joint clients.

Quotes
Bill Rusitzky, vice president, Global Strategic Alliances, Adobe Systems Incorporated

• “Adobe’s global ecosystem of partners plays a critical role in developing and delivering innovative digital marketing solutions to joint customers. We are excited to recognize these partners who have collaborated with Adobe during the last year to build a Digital Marketing practice across Europe based on Adobe’s Digital Marketing solutions. Adobe is committed to working with our partners to help our mutual end clients achieve their desired business results.” 

Helpful Links

• To follow the 2012 Adobe Digital Marketing Summit EMEA on Twitter, go tohttps://twitter.com/#!/AdobeSummit
• To follow the 2012 Adobe Digital Marketing Summit on Facebook, go tohttp://www.facebook.com/adobedigitalmarketing

For additional details, please visit the Adobe Digital Marketing website.

About the Adobe Digital Marketing SuiteThe Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems IncorporatedAdobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Nextiva Receives New Round of Growth Funding

Nextiva Receives New Round of Growth Funding
VC’s Renew Investment in Nextiva to Accelerate 2012 Plans

Scottsdale, Arizona (April 19, 2012)

Nextiva (www.nextiva.com), an industry-leading business VoIP provider, announced today that its 2012 business plans for technology development, hiring and training, as well as sales and marketing tools and resources are secured with a new round of funding from private equity, venture capital investors.

Recent research indicates that the VoIP market is projected to grow at a CAGR of 15 percent in North America and a global rate of 16.6 percent by 2015. Being fueled by renewed investment in the business, Nextiva is well positioned to take advantage of this opportunity despite the highly competitive market conditions.

Nextiva, while demonstrating 100% growth year-over-year since its inception, has revolutionary plans for 2012. The company is preparing for technology, service and VoIP platform enhancements and expansion. To support these developments, Nextiva is on track to meet its hiring goal of more than 100 new employees during the year.

“At Nextiva, we take pride in our ability to secure ongoing relationships with new customers and hire the best and brightest talent to deliver Amazing Service to them,” says Yaniv Masjedi, VP at Nextiva. “The company’s recent explosion of hiring, training and expansion to support the new VoIP services that will soon be available makes the environment at the office so exciting, it’s contagious. We are confident in our ability to maintain a leadership position in the VoIP market and empower our customers to achieve new levels of efficiency and success.”

Nextiva plans to host an interactive media day in the near future to formally announce the unified communications products and services on its horizon. The event date and details are being provided directly to invited Internet and technology media professionals and guests.

For more information on Nextiva’s business communication solutions, please visit http://www.Nextiva.com.

ABOUT NEXTIVA
Headquartered in Scottsdale, Arizona, Nextiva (www.nextiva.com / @nextiva) is a privately held member of the Unitedweb (www.unitedweb.com) family. Nextiva is one of the country’s leading providers of cloud-based, VoIP business communication services. Nextiva has won more than 30 Independent Technology & Telephony Awards, including numerous “Product of the Year Awards” by Internet Telephony magazine. Nextiva delivers “Fortune 500” phone service at start-up prices and serves thousands of small-to-midsize companies across the United States. For more information call 800-983-4289 or visit http://www.nextiva.com.