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Showing posts with label web. Show all posts
Showing posts with label web. Show all posts

Tuesday, July 31, 2012

IBM Introduces New Class of Network Security Appliance to Help Control Social Media and Web Browsing Risks

Press release:


IBM Introduces New Class of Network Security Appliance to Help Control Social Media and Web Browsing Risks

Advanced threats, rapid adoption of social media, and Web applications drive need for new, intelligent approach to security
ARMONK, N.Y. - 31 Jul 2012: As employee access to the Web has become ubiquitous, enterprises are struggling with massive increases in malware as well as Advanced Persistent Threats (APTs), which can compromise proprietary data. Many of today's security solutions often offer limited visibility and control over network activity, which can put the company at risk.
To help clients proactively protect against evolving security threats, including those posed by social media sites and malicious websites, IBM (NYSE: IBM) today announced a new class of network security appliance that delivers a more granular view of a company’s security posture and a simplified security management interface. This new next-generation intrusion prevention appliance helps clients address advanced attacks targeting their organization, providing visibility into exactly what applications are being used on the network, where users are going on the Web, with the ability to monitor and control this activity, which can result in improved security and reduced operational costs. 
Unprecedented Application Visibility
Many enterprises today, armed with legacy tools to protect themselves, are often not prepared to face the continuously evolving threat landscape. IBM Security Network Protection XGS 5000 is a next-generation intrusion protection system specifically designed to address the constantly evolving, increasingly sophisticated threats that organizations face today. It builds on the proven, core security features found in IBM Security Network Intrusion Prevention System, including helping protect against “zero-day” exploits, by adding new levels of visibility and control over the network, applications, data and users to help improve security by helping prevent misuse and identify previously undetectable threats.  
IBM Security Network Protection incorporates global threat intelligence from X-Force, including a Web filter database of over 15 billion URLs – capable of monitoring and categorizing millions of Web servers and applications each day to provide superior protection against the changing threat landscape. Once organizations are aware of the nature of activity on their network, the new application control features enable clients to have granular control over what is happening on their network; this means granular user and group-level control over which applications and Websites are permitted, and how they are used down to individual actions or activities within these applications and sites. 
With IBM Security Network Protection, clients can:
·     Immediately discover which applications and Web sites are being accessed
·     Identify misuse by application, Website, and user
·     Enforce security policies with granular, intelligent application-level controls 
This visibility is greatly increased via integration with IBM’s Advanced Threat Protection Platform, which utilizes anomaly detection and event correlation capabilities to better address more complex attacks such as Advanced Persistent Threats (APTs). IBM Security customers can also choose tightly integrated solutions that use optimized security products and Security Intelligence tools, including analytics. In addition, IBM's Managed Security Services can provide constant monitoring and management of a customer's IT environment to augment or replace in-house expertise.  
"IBM Security Network Protection gives us a better view of our security posture and what is taking place on our network,” said Peter Param, Manager of Network and Security, from St. Vincent’s Hospital in Australia. “With more than 1,000 distinct users, as well as sizable traffic from streaming video and social media sites, knowing which employees are authorized to access particular sites throughout the day, as well as knowing which applications are being used on our network, is critical in optimizing it as well as increasing our security posture.” 
The IBM Security Network Protection XGS 5000 is the newest addition to IBM’s Advanced Threat Protection Platform, one of the most comprehensive, integrated threat protection systems on the market. The solution helps protect against network-based threats masked in common network traffic, and prevents attackers from exploiting vulnerabilities at the network, host and application layers.
“The escalation of targeted attacks and rapid adoption of mobility, cloud and social media requires companies to take a new approach to securing the enterprise," said Brendan Hannigan, General Manager, IBM Security Systems Division. "IBM is uniquely positioned to help our customers address these challenges with our new Advanced Threat Protection Platform that combines total security intelligence from within the enterprise, exhaustive external threat intelligence and the new XGS appliance that delivers fine-grained activity detection and control.”
IBM Security’s Advanced Threat Protection Platform helps clients by providing the following features and capabilities: 
·     Proven security to help protect against zero-day threats: enables preemptive protection against a full spectrum of advanced threats, including Web application attacks and exploits hidden in files. IBM’s protection engine is built upon years of security intelligence gathered byX-Force Research, and can stop entire classes of attacks – including new and unknown threats – without updates; most solutions available today match individual protection signatures - a process that can be too slow to stop evolving threats and can result in higher rates of false positives and false negatives.  
·     Visibility and insight: provides application awareness, monitoring and control, with high level dashboards for drilling down into events and reporting. Also provides deep insight into the nature of activities on the network through broad application awareness and flow data analysis. Integrates with QRadar Security Intelligence Platform to provide even greater levels of insight including anomaly detection and event correlation. 
·     Control: utilizes intelligence related to Web applications, Websites, and non-Web applications, including Web application and Web site coverage with over 15 Billion URLs across 68 categories and support for 1000+ applications and actions. 
Availability
IBM Security Network Protection XGS 5000 is available 3Q12. 
About IBM Security
IBM's security portfolio provides the security intelligence to help organizations holistically protect their people, data, applications and infrastructure. IBM offers solutions for identity and access management, security information and event management, database security, application development, risk management, endpoint management, next-generation intrusion protection and more. IBM operates one of the world's broadest security research and development, and delivery organizations. This comprises nine security operations centers, nine IBM Research centers, 11 software security development labs and an Institute for Advanced Security with chapters in the United States, Europe and Asia Pacific. IBM monitors 15 billion security events per day in more than 130 countries and holds more than 3,000 security patents.
For more information on IBM security, please visit: www.ibm.com/security.

High-Definition Video-Enabled Web Conferencing Improves Medical Care and Access to Specialists in Argentina


PRESS RELEASE

High-Definition Video-Enabled Web Conferencing Improves Medical Care and Access to Specialists in Argentina

Buenos Aires, Argentina, July 31, 2012 – The Stamboulian Group announced that it has implemented a Cisco® collaboration solution that allows healthcare specialists to consult with each other, improving the quality of medical care for HIV patients who live in remote cities such as Neuquén, Córdoba and Salta. The solution, based on Cisco WebEx® web conferencing technology also helps specialists to discuss solutions for infectious disease pathologies as well as other treatments and facilitates researchers' collaboration and medical training.
WebEx® enables one Stamboulian clinic and two Helios Salud clinics to perform specialized consultations among professionals working remotely, demonstrating that geographic distance is no longer an obstacle to providing high-quality medical care.
Key Facts:
  • This system facilitates the interaction between specialists, no matter where they work or live. It improves the quality of patient care and the efficiency of medical attention.
  • It allows for case discussions and "grand rounds" among HIV specialists
  • It accelerates access to specialists for interconsultations.
  • It optimizes resources in an efficient way.
  • This solution also enabled Grupo Stamboulian clinics to collaborate with the University of Miami using a new medical protocol for training.
  • This telemedicine project is an initiative of the Stamboulian Group and is part of the group's strategy for telemedicine and telehealth. It has been promoted by Dr. Daniel Stamboulian, and defines a new modality of services to improve the quality of HIV and infectious disease treatments using teleprocesses in medical administration. The project consists of Web-based solutions and integrates electronic joint consultations and trainings, connecting remote sites to three specialty centers, maintaining efficiency in clinical decision-making and therapeutic resolution.
Supporting Quotes
Dr Daniel Stamboulian, general director of Stamboulian Group
"We strongly believe in telemedicine and are innovating in this field as part of our long term strategy. Health is one of the great concerns, and this service will shorten waiting times, facilitate opportune diagnosis, and keep illnesses from getting worse."
Marta Garcia, executive director of Helios Salud
"The telemedicine project in Helios Salud is in line with the corporate e-health program whose objective is to make high-end technologies available for the existing health care system."
Alejandro Cambours, general manager of Helios Salud
"We needed a powerful communication tool with excellent-quality video and audio that could share visual references from a variety of media. It was also important that we be able to connect people from multiple locations, and that the tool be easy to learn and use. Cisco WebEx technology met all of these requirements."
Gustavo Menéndez, managing director, Cisco Latin America, Business Transformation
"The use of Cisco WebEx technology brings about more equitable and more effective access to health care for patients, regardless of where they live, which has generated a change in the traditional paradigm of health care delivery."
About Stamboulian Group
The Infectology Center was created by Dr Daniel Stamboulian in 1974, to carry out co-ordination and systematic management of an infectious disease service for the country.
About Helios Salud
For more than 25 years, Helios Salud has been caring for HIV patients helping them to improve their quality of life.
We believed HIV presented an opportunity for quality care, research and study so we created a Center of Care and Support based on a firm ethic line and the highest professional standards, prioritizing the patient and his/her family and providing them with a worm human consideration and quality of care.
Our "Helios Salud" ambulatory center was founded in September 1997 and today it provides integral HIV care to more than 3500 patients per month
Our multidisciplinary team is highly committed and passionate about helping our patients, doing research and providing continued medical education.
Nowadays, "Helios Salud" has a network of professionals around the country and has developed professional research links in several countries around the world.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com and http://newsroom.cisco.com/latam.
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Thursday, July 26, 2012

EMC Captiva Cloud Toolkit Transforms Web-Based Scanning; Achieves Strong Third-Party Adoption


EMC Press Release
EMC Captiva Cloud Toolkit Transforms Web-Based Scanning; Achieves Strong Third-Party Adoption
HOPKINTON, Mass - July 26, 2012

News Highlights:

  • EMC Captiva Cloud Toolkit transforms web-based scanning support by eliminating browser and plug-in limitations
  • Enables developers to rapidly add scanning functionality to web-based applications through industry standards
  • Reduces overall cost of supporting distributed capture applications by simplifying deployment, providing wide compatibility, and reducing ongoing maintenance costs
  • Fast adoption from scanner manufacturers and wide support for browsers and development platforms ensures "out of the box" support

Full Story:

EMC Corporation (NYSE: EMC) today announced strong adoption of its EMC Captiva Cloud Toolkit. The toolkit transforms web-based scanning by providing a simple way for developers to add scanning functionality to web applications, enabling scanning from all document scanners and multifunction peripherals (MFP) that support the ISIS and TWAIN standards.
Since its release at the end of 2011, hardware manufacturers and software developers are already leveraging EMC Captiva Cloud Toolkit. Major scanner and MFP manufacturers, including Avision, Brother, Canon, Epson, Fujitsu, HP, Kodak, Panasonic, Plustek and Visioneer, are shipping scanners supporting these new scan-enabled web applications.
The Captiva Cloud Toolkit provides broad support for web browsers and web development platforms, significantly reducing the barriers to acquiring physical documents into web- or cloud-based applications and business processes. Web-based business applications that utilize the toolkit work with all standard web browser platforms, including Windows Internet Explorer, Mozilla Firefox, and Google Chrome, and require no additional software to run, such as ActiveX or other browser plug-ins. With Captiva Cloud Toolkit, developers can quickly create working, scan-enabled, web-based business applications compatible with existing corporate web browsers and development environments, including HTML5, Microsoft Silverlight, JavaScript, and Adobe Flash.
Developers wishing to evaluate Captiva Cloud Toolkit may download a free trial of the software development kit at www.emc.com/cloudtoolkit.

Partner Quotes:

Sam Yoshida, Vice President, Marketing, Business Imaging Solutions, Canon U.S.A
"Combining Canon's high-quality imageFORMULA scanner technology and the EMC Captiva Cloud Toolkit provide our customers with an advanced imaging capture solution that allows users to seamlessly scan documents to web-based applications without the hassle of downloading additional software."
Yuki Uchida, Vice President, New Business Development, Ricoh Americas Corporation
"We have had a long-lasting partnership with EMC, Documentum and Captiva scanning technologies, and with this new Captiva Cloud Toolkit we take a major next step. We've been impressed with how easy it is to use and deploy, as well as its vast device support. In adding web-based scanning to Ricoh's cloud-based document management service, DocumentMall, built on Documentum, we can offer substantial new value to our customers."

Executive Quote:

Rohit Ghai, Vice President, Products, EMC Information Intelligence Group
"EMC Captiva has established its leadership in document capture by providing both enterprise-class document capture solutions to customers and delivering capture technology for partners to extend. With the Captiva Cloud Toolkit, we are providing the best developer experience for adding distributed scanning capabilities to business applications." We are pleased to deliver this rich functionality to the market."

Additional Resources:

About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

Tuesday, July 17, 2012

Parallels Payment Network Expands E-commerce Solution for Hosters with PCI compliant Services from Chase Paymentech and Pinnacle Cart

Press release:


Parallels Payment Network Expands E-commerce Solution for Hosters with PCI compliant Services from Chase Paymentech and Pinnacle Cart

July 17, 2012
Risk-free deployment for Web hosters enables the resale of secure, easy-to-deploy ecommerce solutions tailored to meet the needs of small and medium busineses
RENTON, WA – July 17, 2012 – Parallels, a global leader in cloud services enablement and desktop virtualization, today announced that the company has expanded the Parallels Payment Network to include industry-leading PCI-compliant e-commerce solutions from Chase Paymentech and Pinnacle Cart. These new services – both without any start-up costs - makes the Parallels Payment Network the smart choice for hosters who want to offer ecommerce solutions to meet the growing demand of their small and medium business (SMB) customers with e-commerce websites.
Chase Paymentech, Parallels’ trusted source for market-trusted PCI-compliant payment processing, is a leading provider ofpayment processing and merchant acquiring. The company’s proprietary platforms enable integrated solutions for all payment types for businesses, including credit, debit, prepaid stored value and electronic check processing; as well as digital, alternative and mobile payment options. Setting up a Chase Paymentech Merchant Account, along with a compatible PA-DSS certified shopping cart such as Pinnacle Cart, is an important step towards becoming a PCI-compliant merchant. As the official payment processing provider for the Parallels Payment Network, Chase Paymentech is offering Parallels Plesk Panel partners the opportunity to obtain a merchant account with no sign up costs or monthly minimum fees.
“We are pleased to be part of the Parallels Payment Network, providing innovative solutions to securely process Card-Not-Present (CNP) payments with ease and efficiency,” said Greg Schaub, executive vice president of Chase Paymentech. “We can assist any hoster, and e-commerce site owners can process payments with a fully PCI-compliant processor.”
Chase Paymentech has uniquely combined proven payment technology with a long legacy of merchant advocacy that creates quantifiable value for companies large and small. In 2011, Chase Paymentech processed more than 24 billion transactions with a value of more than $553 billion, including an estimated half of all global Internet transactions. In addition to the ability to authorize transactions in more than 130 currencies, the company provides business analytics and information services, fraud detection and data security solutions. More information can be found at www.chasepaymentech.com.
Also joining the Parallels Payment Network is Pinnacle Cart, known as an e-commerce enablement pioneer with cutting edge marketing features, an easy to use interface, and with the highest level of security, PA DSS certification. Pinnacle Cart is now offered for free to Parallels Plesk partners who have the Parallels Partner Storefront enabled.
“For large resellers and channel partners, e-commerce shopping carts have been a limited to a selection of open source products without dedicated support, security and other features that help small businesses grow,” said Mike Auger, president and CEO of Pinnacle Cart. “It makes perfect sense to partner with Parallels, who has industry leadership with hosting companies and other channel partners. This is really just the tip of the iceberg for service-related offerings we will be able to bundle together to provide turn-key e-commerce solutions to the small business owner. By offering our e-commerce software for free in the Parallels Payment Network, Pinnacle Cart can easily be bundled with additional small business services, giving channel partners a product they can actively market to their customer base.”
“Enabling our hosting and Web design partners to offer a secure, low risk, no cost e-commerce solution to their SMBs customers will help lower customer turnover and raise revenues over time,” said John Zanni, vice president of Service Provider Marketing and Alliances at Parallels. “Chase Paymentech and Pinnacle Cart are two trusted brands that offer world class service and support SMBs need to securely expand their online presence and their business.”
Parallels Payment Network: Low Fees, Greater Flexibility, and Secure Convenience
Parallels Web hosting partners and their end-user website owners can save hundreds or thousands of dollars by eliminating their start-up costs and lowering their processing fees with the Parallels Payment Network, now even more powerful with the addition of Chase Paymentech and Pinnacle Cart. Because the systems are designed specifically for Card-Not-Present (CNP), secure, online transactions, hosters and e-commerce site owners don’t require a credit card reading machine.
In addition, hosters and their customers can also obtain all of the additional e-commerce services they need via the Parallels Payment Network with the following world-class partners:
  • SSL Certificates from enom or OpenSRS - SSL Certificates ensure e-commerce websites have secure, encrypted connections. As a major provider to the hosting industry, Parallels has negotiated special rates for SSL Certificates from OpenSRS and enom, and passes this volume pricing along to our service provider partners and their website customers through the Parallels Domain Name Network.
  • PCI Manager from TrustWave TrustKeeper – which helps merchants complete the components required for compliance certification, which includes a Self-Assessment Questionnaire (SAQ) and Network Vulnerability Scanning if applicable. The TrustKeeper Agent, TrustWave’s powerful compliance monitoring tool, also helps ensure compliance is maintained over time. These optional PCI compliance validation services help merchants of all sizes achieve and maintain PCI compliance.
How To Buy
Parallels Plesk Panel Partners interested in offering this secure, risk free ecommerce solution should visitwww.parallels.com/products/plesk/value-added-services-hosters for more information on the Parallels Payment Network; hosters interested in becoming a Parallels Plesk Panel partner should visit www.parallels.com/products/hosting-cloud-enablement/.
About Parallels
Parallels is a worldwide leader in hosting and cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 900 employees in North America, Europe, and Asia.
For information on Parallels Plesk Panel 11, visit www.parallels.com/plesk. For information on Parallels, visitwww.parallels.com/spp, follow us on Twitter at www.twitter.com/ParallelsCloud and Like Us on Facebook atwww.facebook.com/ParallelsCloud.

Wednesday, May 30, 2012

JUNIPER NETWORKS RELEASES NEW MYKONOS SECURITY SOFTWARE TO STOP WEB ATTACKS

Press release:


JUNIPER NETWORKS RELEASES NEW MYKONOS SECURITY SOFTWARE TO STOP WEB ATTACKS

New Software Offers Improved Protection, Simplified Management and Increased Scalability
SUNNYVALE, CA--(Marketwire - May 30, 2012) - Juniper Networks (NYSE: JNPR), the industry leader in network innovation, announced major platform enhancements to its Mykonos Web Security Software, which uses ground-breaking Intrusion Deception™ Technology to defend against web-based threats in real-time. The new release of Mykonos Web Security provides 30 new features and enhancements that strengthen protection against a wider range of attackers and hacking techniques, simplify configuration for security administrators, and boost scalability to help ensure holistic protection as traffic volumes increase.
View a demo of how Mykonos Web Security works here.
Web applications and websites are under constant attack and are the most popular targets for hackers because they remain the largest unprotected threat in corporate networks. A Ponemon Institute survey found 73 percent of organizations have been hacked at least once in the past two years through insecure web applications.
The Mykonos Web Security solution uses deception to create detection points -- or tar traps -- to identify malicious actors in real-time as they attempt to hack their desired target. Once attackers are identified, Mykonos Web Security prevents them from compromising critical information, wastes their time by presenting false vulnerabilities and provides valuable intelligence to thwart future attacks. This active, intelligence-based approach uses Mykonos' Intrusion Deception™ System -- the only system that truly neutralizes threats as they occur -- giving companies the upper hand by using attackers' actions against them without relying on signatures or passively restricting traffic. With Mykonos Web Security, Juniper Networks is transforming the security industry and changing the ROI of hacking by making it costly, time consuming and tedious for attackers to chase after false data.
Release Highlights
  • Enhanced security protections: Mykonos Web Security now detects a wider range of attackers and hacking techniques, protecting against more threats, as well as provides new countermeasures, including:
    • Preventing brute-force authentication attacks that rapidly guess combinations of usernames and passwords to gain access to systems. Mykonos Web Security prevents the attacker from using any compromised credentials even if an attacker happens to 'guess' the correct password.
    • Defending against directory traversal attempts that are used to map websites to gain additional information on how to attack them.
    • Integrating third-party software vulnerability protection into Mykonos Web Security, which helps prevent against known software vulnerabilities typically targeted by automated attack scripts. Mykonos Web Security now integrates a large library of known third-party attack data into its tracking, profiling, and response systems.
  • User-friendly and intuitive interface: A simplified interface unifies the security console and configuration, making it easier for customers to manage systems, as well as provides a new setup wizard tool to quickly deploy without assistance from Juniper Networks.
  • Greater performance clustering: Mykonos Web Security now supports throughput greater than 1Gb/second by enabling customers to add multiple slaves to a clustering model. In effect, this allows for Mykonos Web Security to protect higher-volume web properties.
  • Comprehensive approach to security: The new version of Mykonos Web Security provides a significant new layer of defense against web attacks and builds on the successful SRX and vGW platforms as a key component of Juniper's strategy to deliver a comprehensive and automated approach for data center security.
Supporting Quotes
"Web-based threats have become a major concern and companies require a proactive solution with real-time prevention to augment traditional-network security defenses. Mykonos is the first company to detect hackers during the reconnaissance phase of an attack. We can track, profile and, most importantly, respond to an attacker before the damage is done."
-David Koretz, vice president and general manager, Mykonos Software, a Juniper Networks Company
"Juniper's Mykonos Web Security solution addresses the critical security issues that enterprises face today. At a time when buyers are questioning whether their investment in legacy solutions is providing adequate protection from today's threats, Juniper is providing an innovative solution."
-Jeff Wilson, principal analyst, Infonetics Research
Additional Resources:
About Juniper NetworksJuniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter and Facebook.
Juniper Networks is a registered trademark of Juniper Networks, Inc. in the United States and other countries. The Juniper Networks logo is a trademark of Juniper Networks, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.

Monday, May 14, 2012

Adobe Announces European Partner of the Year Award Winners


For immediate release

Top European Digital Marketing and Web Experience Management Partners Honored during Adobe Partner Day @ Summit EMEA

LONDON, Adobe Digital Marketing Summit EMEA — May 14, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the Adobe Digital Marketing 2011 European Partner of the Year Awards. Winners were awarded in London during Adobe Partner Day @ Summit EMEA, a pre-conference to the 2012 Adobe Digital Marketing Summit EMEA, where senior leaders from the world’s foremost agencies, systems integrators and technology companies gathered for exclusive access to customized speaking events, breakout sessions and networking opportunities. The awards acknowledged top performing partners in Europe in 2011 for making a true commitment to technical innovation, achieving remarkable year-over-year growth, and successfully driving value for the Adobe Digital Marketing business across multiple European countries.
Listing of Adobe 2011 European Partner of the Year Award Winners:
  • European Web Experience Management Partnerof the Year: Valtech
  • European Digital Marketing Partner of the Year: Adversitement
  • European Partner of the Year: SapientNitro
Razorfish, who was awarded Adobe Digital Marketing Global Partner of the year during Partner Day @ Summit in Salt Lake City, Utah, in March, was also recognized during the awards ceremony for its global commitment and contributions to delivering unique value to joint clients.
Quotes
Bill Rusitzky, vice president, Global Strategic Alliances, Adobe Systems Incorporated
  • “Adobe’s global ecosystem of partners plays a critical role in developing and delivering innovative digital marketing solutions to joint customers. We are excited to recognize these partners who have collaborated with Adobe during the last year to build a Digital Marketing practice across Europe based on Adobe’s Digital Marketing solutions. Adobe is committed to working with our partners to help our mutual end clients achieve their desired business results.” 
Helpful Links
For additional details, please visit the Adobe Digital Marketing website.
About the Adobe Digital Marketing SuiteThe Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.
About Adobe Systems IncorporatedAdobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Thursday, May 10, 2012

The ‘New’ Bing: Transforming Search from Finding to Doing

Press release:


The ‘New’ Bing: Transforming Search from Finding to Doing
May 10, 2012
Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.
REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric. 
With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. 
The ‘New’ Bing Experience
15
For specific hotel searches, Bing offers photos, maps, pricing and the exclusive OpinionRank from Bing, which shows what people from across the Web think about the property.
Hotel Search
May 10, 2012
For specific hotel searches, Bing offers photos, maps, pricing and the exclusive OpinionRank from Bing, which shows what people from across the Web think about the property.
Download: Web

“Increasingly, the Web is about much more than simply finding information by navigating a topically organized graph of links,” says Qi Lu, president of Microsoft’s Online Services Division. “We’re evolving search in a way that recognizes new user paradigms like the growth of the social graph, and will empower people with the broad knowledge of the Web alongside the help of their friends.” 
The new Bing updates were developed in response to user research showing that people use search engines to save time and get things done quickly. More than two-thirds of consumers use search to accomplish tasks, according to a Microsoft user survey. Yet 60 percent wonder whether they have found the best information available for what they’re trying to do, and 52 percent find themselves entering multiple queries and visiting lots of sites for searches that shouldn’t be so hard.
“People are using the Web to do things in the real world, and that’s a big change from where things were a decade ago,” says Bing Senior Director Stefan Weitz. “And so the 10 blue links that search has been predicated on for the last decade no longer makes sense. Simply put, that’s not how you get things done.”
The new features in Bing are designed to help people complete tasks combining the best information from the Web, rich data organized in a better way, and the input of friends and experts. 
  • Improved Web Results: Consumers can perform traditional Web searches faster, with more relevant results using the new, cleaner user interface.
  • Snapshot: Users can quickly complete tasks by viewing useful information related to their searches and compiled by Bing as a single “snapshot” – all in one place in a separate column.
  • Sidebar: Consumers can take action based on the recommendations of friends and experts in the sidebar – displayed in a third column, separate from main Web results page.
Improving the Core Search Experience 
When people search the Web, they want to find what they’re looking for and find it fast. Yet only one in four searches is satisfied by the first query. “So three out of four times, you have to do something else to get the answer you want,” says Weitz. “If your car only started one out of four times, you’d be pretty upset. Yet when searching the Internet, people have been forced to live with poor results.” 
Making Search More Useful: How Real People Use Search
Eighty-four percent of consumers expect search to save them time, and 77 percent want search to help them accomplish tasks quickly, according to a fall 2011 Microsoft survey of more than 1,400 customers.
Yet consumers continue to suffer from less than optimal search results and an overwhelming amount of data:
  • 68 percent use search to try to get things done.
  • 66 percent feel that there is an overwhelming amount of data.
  • 57 percent say their search sessions last longer than a day.
  • 60 percent wonder whether they have found the best information available for what they’re trying to do.
  • 52 percent find themselves doing a lot of searches and visiting lots of sites for searches that shouldn’t be so hard.
Source: Microsoft Internal Survey Research, Fall 2011
With Bing, engineers improved the relevancy of Web searches by removing unnecessary links and simplifying the results to the core set of information users are looking for. They also separated out most social network results from the main Web results. “Both Bing and Google were starting to jam social signals into the Web results, and it turns out it wasn’t that relevant and it was overloading users with clutter,” says Derrick Connell, Corporate Vice President, Bing. “With this release, we’ve taken most of that out of the Web results and given users the traditional search results that they love and expect.”
While engineers worked to improve performance, a team of about 20 designers revamped the user interface to make it simpler and cleaner. “One of our goals with Bing was clarity of information,” says Robert Dietz, principal design manager for Bing. “We wanted to remove the noise and the extraneous information so that the real heroes on the page would be the results.”
Designers cleaned up the search results page by eliminating the left-hand panel and moving the “recent searches” section to the top of the page for quicker access. The “related searches” section has been moved to the middle column, next to the Web results. Removing the “left rail” and cleaning up the results makes it easier for users to scan the page and quickly find the information they want. “It’s really a completely different user interface,” says Sally Salas, a lead program manager at Microsoft. “It looks cleaner, which makes it easier to quickly scan the main results down the left edge while providing supplementary information in the snapshot area and recommendations from your friends in the sidebar.” 
Snapshot: Useful Information All in One Place
Microsoft has also improved the search experience with “snapshot,” a new feature that displays useful information about a specific place or topic in one location in the middle column of the search results page. If a user searches for hotels in San Francisco, for example, in the main search results Bing will surface results for hotels including hotel star ratings, locations and average rates. Snapshot takes it a step further by letting people select check-in and check-out dates, see interior views of the property and read reviews to help them find and book the best hotel in the area. “Up until now, people would have to visit different sites, read reviews about that hotel, and cobble them all together to form an opinion,” says Weitz. “With snapshot, we do the heavy lifting by assembling the most useful information in a way that allows people to quickly consume it and make it valuable.”
Similarly, if a user searches for La Bernardin Restaurant in New York City, snapshot may show the location, the phone number, a map, directions, the hours of operation, the menu, reviews, images of the inside of the restaurant, and a link to help users book a table online. “Our goal was to do a better job organizing information and objects so users can quickly take action,” Weitz says. “That’s the new architecture, and it’s fundamentally different from anything anyone else is doing today.”
Initially, snapshot will be displayed for searches where Bing can determine a clear customer intent focused on accomplishing a specific task including restaurants, hotels, businesses and movies. Over time, the feature will be expanded to a greater number of places, things and people. “The technology we built on the back-end can scale incredibly well so we’re particularly pleased,” says Connell.
Sidebar: Recommendations from Friends, Experts and Enthusiasts
Perhaps most significant, the new Bing revolutionizes the search experience by bringing in social signals in the right way and making it easier for users to take action based on the advice of friends and experts. Ninety-two percent of people trust word-of-mouth recommendations from their friends and family above all other forms of communication, according to Microsoft research. Yet only 8 percent use social networks as a way to get things done. 
“Before the Internet, mostly how you got things done was through people – you’d ask your friends, you’d call your Mom, you’d get insights from co-workers,” says Connell.
“Today, more and more people are joining social networks, chatting about things on Facebook and Twitter, but it’s very difficult to capture their knowledge on a Web page.” 
The new “sidebar” feature is designed to do just that. When searching for a particular subject, a list of Facebook friends who may know about that topic is displayed in a light-gray sidebar on the right-side panel of the results page. “So if you query ‘Hawaii,’ user models in the network look at public information in your profile such as where your friends live or have lived, what they’ve liked on Facebook, and photos -- and turn up a list of people who likely have information relevant to your query,” says Sandy Wong, principal development lead for Bing. “You’ll still see search results for Hawaii within the traditional Web search results. But now you’ll also be able to consider the advice of your friends who may know something about Hawaii.”
Users can post a question and include Web links to get input from the friends Bing suggests, and friends can respond on Facebook or Bing, offering recommendations to help with the search. “The goal is to surface the people who have knowledge about a particular topic,” says Connell. “We want to make it easy for people to accomplish anything they set out to do by allowing them to tap into the wisdom of their friends and of the broader Web – the 95 percent of things people know but never write down.”
The sidebar also displays the names of experts and enthusiasts who have blogged or tweeted about topics related to one’s search. Users can click on the person’s name and read their blog or follow them on Twitter.
The Road Ahead
The new release of Bing will begin rolling out in the coming weeks and will be broadly available in the U.S. in early June. Consumers can sign up at www.bing.com/new to be notified of availability for their PC, and at m.bing.com to receive notification of availability for smartphones.
Gartner analyst Ray Valdes praised the new release of Bing, saying the social search component has the potential to increase user loyalty and engagement over the long term. “Microsoft shows determination in the ongoing search engine competition, and a willingness to invest in innovation,” he says.
Lu, president of Microsoft’s Online Services Division, says this investment is just the beginning. “We’ve now entered a new era of search,” he says. “We have begun an important journey that is no longer just about pulling in a bunch of Web pages. It’s about completing tasks quickly and efficiently with the help of Bing, the best of the Web, and people and experts we all trust.”