Local Marketing and the Google Pigeon Update

Recently, Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Google Pigeon” by Search Engine Land and not Google, but the change happened nonetheless. When Google comes up with a name for the algorithm, we’ll update you right away.

For now, the algorithm was significant enough to earn its own animal. Although we still don’t know how many companies were affected, we do know that overall, local businesses are seeing either increases or decreases in website referrals and traffic.

Local Marketing and the Google Pigeon Update